It would be unfair to characterize a country's culture by anything material, but one cannot help but notice the abundance of Guinness signs all over Ireland.
Signs in the happening Temple Bar (Dublin) area, as well as in the most rural boonies I've ever seen, proclaim "Guinness is Good for You" (a statement that would probably be illegal in the United States), "Guinness for Strength," "Lovely Day for a Guinness," "Guinness as Usual," and the ubiquitous "Guinness Sold Here."
A cab driver asked us on the way to the theatre, "So, have you had a few pints of Guinness since you got here?" "No, just a few sips," we replied. "Guinness is good for you, you know," he informed us with sincerity.
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